A cult hit throughout Europe and particularly in Germany, Club-Mate (pronounced “Mah-tay”) is a carbonated, yerba mate tea-based soft drink. Club-Mate harnesses the unique activating powers of the yerba mate plant, resulting in an unrivaled beverage that concurrently stimulates, refreshes and revitalizes with half the sugar of conventional sodas and energy drinks. It is typically served cold on a stand-alone basis or as a mixer with alcohol, which helps to make Club-Mate popular with both the on- and off-trade channels.
Yerba mate tea has been enjoyed for centuries in South America as a means to combat mental and muscle fatigue. Yerba mate contains caffeine, a stimulant and vasoconstrictor, and naturally occurring vasodilating compounds (that help to counteract the negative side effects of caffeine, think muscle relaxant), a novel combination that promotes both a heightened sense of alertness and relaxation. Simply put, in offering Club-Mate, we are seeking to unlock one of nature’s greatest secrets for the rest of the world!
With a proven popularity amongst club goers and computer hackers, Club-Mate is often thought of as a healthier alternative to energy drinks (e.g., natural ingredients, lower sugar and caffeine), without the deleterious effects. There are no jitters, just a concerted state of relaxed acuity. With that in mind, we believe that the Club-Mate story will resonate deeply with a broad audience: revelers, productivity seekers and natural food advocates, alike!